The Team
Consultant
Lisa Quier Wagner
Lisa Quier Wagner is the President of Quier Target Marketing, Inc., a marketing consultancy providing brand-building strategic planning to retail developers in North America and Europe, and a partner in EW Development and Dolphin Ventures.
After spending ten years in the advertising agency business, Quier joined McArthur Glen Group in 1988 as Vice President/Director of Marketing. In that position, she developed and executed marketing programs for all of the company’s twenty-two outlet centers and supervised extensive customer research studies, multi-media advertising campaigns, numerous Grand and Phase Opening events and promotions, and orchestrated a public relations program that generated tremendous media coverage of the company and the outlet industry.
In 1995, she was among the first American outlet executives to open an outlet center in the United Kingdom when BAA McArthur Glen’s Cheshire Oaks Designer Outlet Center Village opened near Manchester, England. Subsequently, Quier Wagner was a founding partner of Outlet Centres International, a London-based subsidiary of Lehman Brothers, and participated in every aspect of the development process, culminating in the opening of centers in Scotland, Sweden and Germany.
Since returning to North America in 2001, Quier Wagner’s client base includes a number of retail developments in the US and Canada. The focus of the company continues to be the development of new projects and adaptive reuse and repositioning of existing projects, as well as maintaining a presence within the global outlet center market.
Quier Wagner had actively directed the marketing of over 40 outlet centers world wide in her eighteen years in the industry, and is a frequent speaker on various topics around the subject of international and domestic retail development, marketing, and management.